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| A toast to Avon's 125 years |
The occasion, held on April 28 at Parañaque’s trendy Republiq Club in Resorts World Manila, remembered Avon’ success stories and at the same time, revealed what’s in store for the company in the days to come.
The night shone bright as Avon’s biggest endorsers graced event. Present were Avon Fashions Style Ambassador Ruffa Guiterrez, Avon Color Ambassador Angel Locsin, Avon Color Creative Consultant Lala Flores and Anew Ambassador Lea Salonga.
Singer and actor Billy Crawford hosted the party together with Guitterez. Both Crawford and Salonga entertained the guests with their singing performances.
In full force too were Avon Philippines’ top executives and representatives.
Continued commitment
Avon’s history began in 1986 when it was founded as California Perfume Co. by David McConnell. The small town company had just one representative selling a single product.
Continued commitment
Avon’s history began in 1986 when it was founded as California Perfume Co. by David McConnell. The small town company had just one representative selling a single product.
Today, Avon is the biggest direct-selling company in the globe, with 6.5 million independent representatives selling products ranging from cosmetics, fragrances and skincare, to jewelry and accessories, to fashion apparel and lingerie.
Avon also became known as the company for women. Not only did it bring beauty and wellness straight to its consumers’ doors, but it also created jobs and earning opportunities for Avon ladies.
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| Avon's big celebrities- Ruffa Guiterrez, Lea Salonga and Angel Locsin with country president Mike Gudgin |
And as its way of giving back, Avon established different charities and advocacies championing women’s causes.
Avon Philippines’ president and general Manager Mike Gudgin said during the event, “125 years—that is a heck of a long time. And you know, the amazing thing is it’s not just 125 years of business; it’s 125 years of making people beautiful. It’s 125 years of giving careers, skills, financial independence and empowerment for women.”
Gudgin assured that 125 years later, Avon will remain the company for women.
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| Angel Locsin |
Beautiful and new
The Big, Bold, Beautiful Party was highlighted by the introduction of the newest products under the Avon Color, Skincare, Intimate Apparel, Fashions and Jewelry and Accessories lines.
Salonga, Locsin and Flores took center stage as they confessed their personal faith in these products.
Salonga shared how Avon’s skincare breakthrough Anew 360° White Ultra UV Shield SPF50/PA+++ is the best protection against harsh ultraviolet rays. Locsin and Flores talked about Avon’s newest lipstick, the Ultra Moisture Rich Moisture Seduction that acts like a lip balm while still giving a bold lipstick color.
The party also featured a fashion show parading Avon’s latest in accessories, jewelries, lingerie and apparel.
Collections including Shimmer Sensation, Retro in the City, Plaid and Plenty, Blissful Moments and All That Blossoms paraded the runway. Models wore Avon’s trendy and sexy lingerie accessorized with earrings, necklaces, rings and watches. The runway show also included bags, wallets and shoes.
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| Ruffa Guiterrez |
Upcoming exhibit
An important announcement for one of Avon’s advocacies, “Speak Out Against Domestic Violence,” was also revealed during the evening.
As part of 125th celebration, Avon will intensify its campaign against abuse and violence towards women. The company partners with top photographer Raymund Isaac, together with big names such as Boy Abunda, Amanda Griffin and Ruffa Gutierrez as subjects in a photo shoot that will focus on domestic violence.
On its 125th year, Avon’s goal is to further encourage women to break the cycle of violence and speak out.
Avon is available through all Avon Representatives nationwide. For more information, call 864-AVON (2866) or visit www.avon.com.ph.
*first published for The Manila Times. Read here.
*first published for The Manila Times. Read here.
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