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| 'Go Beyond the Hour' |
To place the responsibility and change in everyone’s fingertips. This is the goal of Earth Hour, a climate change campaign that Australia spearheaded in 2007. How you do it—by switching off the lights for an hour.
Imagine homes, offices, schools, restaurants, shopping malls, practically everywhere where artificial lights are used immersed in darkness. The campaign had made a very big impact that different countries joined and participated in this annual event.
Set for March 26 globally, Philippines will again take part in this campaign.
“Earth Hour is a simple act that emphasizes both the ease and importance of adopting energy-efficient practices and lifestyles,” said Earth Hour National Director lawyer Gia Ibay, who also leads the World Wide Fund for Nature (WWF-Philippines) Climate Unit. “Given ever-increasing energy demands, we must be mindful of the need to control human-induced global warming by adopting smarter and more responsible energy practices.”
The Philippines, which took part just a year after Earth Hour was first held in Australia, had showed full support by the topping the list in levels of participation for years 2009 and 2010. Ten million Filipinos in 647 towns, cities and municipalities switched off in 2009, while 15 million Filipinos in 1076 towns and cities joined the 2010 switch-off.
Earth Hour 2010 had been the largest environmental event so far in human history with over a billion people from 128 countries partaking.
The main switch-off event for Earth Hour 2011 in the Philippines will be at the SM Mall of Asia in Pasay. Ibay also urged for nationwide participation she said, ““We urge all Manila-based Filipinos to join us at the SM Mall of Asia. Those based in Cebu, Davao, Iloilo, Baguio and our other towns and cities should ask their local malls or government units where the nearest switch-off events will be observed.”
Earth Hour will be observed from 8:30 p.m. to 9:30 p.m. on Saturday.
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